Trench Trade-in Terms & Conditions
Last updated: March 2024 version: 202403_3
Burberry is committed to respecting your privacy and complying with applicable laws and regulations to ensure that the personal information you give us is kept appropriately secure and processed fairly and lawfully.
Burberry (Shanghai) Trading Co., Ltd. is a company incorporated and registered in accordance with the laws of People’s Republic of China, with the registered address at 60F(actual floor at 53F), 1717 Nanjing West Road, Shanghai, and its unified social credit code is 9131000066935277XR; Burberry Limited is a company incorporated and registered in England and Wales with company number 00162636.
Your personal information will be collected by Burberry (Shanghai) Trading Co., Ltd. and jointly held and managed by Burberry Limited (Burberry (Shanghai) Trading Co., Ltd. and Burberry Limited are referred to in this Policy as "we, "us" and "our"). By visiting and using Burberry’s website or mobile site( https://burberry.cn/ ) (the "Site") or any Burberry application ("Application") that we make available from time to time or by visiting a Burberry store for the purchase or sampling of products or for interacting with our content and/or services or by contacting our Customer Services Team, you acknowledge that you have read this Privacy Policy. You must be at least 14 years’ old to use the Site and Applications. If you are under 14 or a minor in your country or state or region of residence, please ask your parent or legal guardian to provide their information for you.
This Privacy Policy covers all personal information about you that we collect, use and otherwise process in connection with your relationship with Burberry as a customer or potential customer. Burberry will collect and use your personal information as described in this Privacy Policy and as permitted by applicable laws, including in circumstances where: (i) it is necessary to provide or fulfil a service requested by or for you; (ii) you have given us your consent; or (iii) any other circumstances as permitted by applicable laws. Subject to the fulfilment of the foregoing requirements, Burberry may use your personal information:
- To analyse, profile and monitor customer patterns and better understand the interests and preferences of our key customer audiences so we can consistently improve our products and services.
- To offer an enhanced customer experience and service, including by ensuring we personalise the Site and Application and (if applicable) Burberry updates and advertisements relating to products, services and events to make them more relevant to our customers’ specific preferences.
- To ensure the proper functioning and security of our services, Site and/or Applications, for example by identifying and preventing fraudulent transactions.
- To analyse the footfall in Burberry stores and at Burberry promotions or events for internal reporting purposes and to ensure adequate and appropriate product and resources.
- To ensure we continue to comply with applicable laws, for example in maintaining the accuracy of our records.