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PHOTOGRAPHED BY BROOKLYN BECKHAM

A fresh campaign shot by young emerging photographer Brooklyn Beckham in central London. Featuring a cast of British models, each with a distinctive look but the same laid-back approach.

SIX SCENTS, ONE ATTITUDE.

British and confident. Free thinkers with a matching free spirit. Each united by a rebellious 'why not?' impulse.

CHEERFUL. LIVELY. UPLIFTING.

A lively floral fragrance with an unexpected twist of fruit. Featuring notes of fresh orchard fruits and dewy lilac contrasted with ambery woods.

SHOP BRIT RHYTHM

SEDUCTIVE. MAGNETIC. ADDICTIVE.

A candied floral fragrance, sensual and addictive. Crisp, icy pear, sugared almond and intense vanilla. Available as both an eau de parfum and an eau de toilette.

SHOP BRIT

LIGHT. DELICATE. DAZZLING.

A dazzling, fruity fragrance, light and airy. Shimmering notes of pink peony, black grape and a touch of musk.

SHOP BRIT SHEER

BRIT FRAGRANCES FOR MEN

Discover Brit fragrances for men including Brit Rhythm, an adrenalised and electric scent blending basil verveina and black leather.

SHOP MEN'S FRAGRANCE