MAKE IT YOURS

Monogram Mr. Burberry 100ml and 150ml, and the Heritage Trench Coat, to create the perfect gift. Personalise the bottle with up to three initials, or add them to the inside of our made-in-England trench coats.

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MR. BURBERRY

Watch the film shot by Oscar® and Turner Prize-winning British director Steve McQueen. His first commercial campaign, the film is set in London and features British actor and musician Josh Whitehouse and British model and actress Amber Anderson. The soundtrack is by Mercury Prize winner Benjamin Clementine, titled 'I Won’t Complain'.

HIS STYLE

A man of contrasts. Classic yet contemporary, sophisticated and sensual, Mr. Burberry is celebrated with a sartorial ready-to-wear men’s collection including the new Chelsea fit Heritage Trench Coat. The edit pays tribute to classic British tailoring with a sense of irreverence.

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INSPIRED BY LONDON

A city of subtlety and surprise, London is his home. Like him, refined and elegant, not pristine or perfect. An energy and irreverence define their style.

THE FILM

"The film was shot on 70mm film. As there are only roughly six of these cameras in existence in the world, this was a unique proposition. What I wanted to engage with was a special, sensual moment in time for these two lovers, which was intimate but in actuality was epic. "
Steve McQueen, film director

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BEHIND THE SCENES

Watch the making of the film 

THE SCENT

Sensual and elegant with a striking brightness, Mr. Burberry sets the tone with uplifting yet sophisticated grapefruit and complex cardamom. At the heart, an accord of birch leaf warms the core with balancing cedar wood. Layered with vetiver and guaiac wood, it graduates to a smokey scent with clean, earthy codes.

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