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Burberry No. 1 Sloane Street

Introducing our new flagship at No. 1 Sloane Street – debuting a new global design concept, in collaboration with architect Vincenzo De Cotiis. A space of contrasts, encapsulating the essence of Burberry.

Book an appointment today to discover the store whilst enjoying a personalised shopping experience.

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Past, Present and Future

Located in the heart of London, the new store celebrates the iconic SW1 post code – a destination that is intertwined with our heritage. Thomas Burberry opened his first ever store in SW1 and, 130 years on, it remains the home of our brand – with our global headquarters located here.

Sloane Store
Sloane Store Stairway

Bold Romanticism

Contrasting elements strike a harmonious balance between brutalism and luxury, strength and softness, as fixtures and plinths in a variety of textures – from concrete and ceramics to high-gloss finishes – create a distinctly modern feel throughout. A Burberry palette of beige, black, white and red is explored and evolved, while the iconic check is reimagined as mirrored lighting grids across the ceiling.

Sloane Store
Bag Assortment

‘This is a story about a home, Burberry’s new home. An open and welcoming place prolifically rich in detail. A familiar, and at the same time experiential, environment in which to participate actively in tradition.’

Vincenzo De Cotiis, Architect



Store Rail

Opening times

Monday to Saturday: 10am – 7pm
Sunday: 12 – 6pm

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