Bella emerges in a raw, industrial space – a contrast of reality and fantasy. In a black catsuit, her silhouette mirrors the movements of a panther, whose presence evokes a wild spirit. Alongside Inez and Vinoodh, Riccardo Tisci worked with a team of iconic creative talent to capture the spirit of the campaign, including stylist Katy England, make-up artist Isamaya Ffrench and hair stylist Christiaan Houtenbos.
Our founder Thomas Burberry chose to present his company with an emblem of a knight on a horse – and for his family crest, a unicorn. Since joining the house, our Chief Creative Officer Riccardo Tisci has reimagined this symbolism by elevating animals to sculptural works of art. For the campaign, Bella’s architectural poses and feline femininity embody a bold animal instinct.